Portfolio
The Tea Room
Portfolio
This is a design project for a fictional tea company selling high-quality loose-leaf teas.
My role encompassed everything from branding, product design, and photography, copywriting, marketing and storefront design.
Responsive Storefront Design
My goal was to present the store's lineup of products as an essential ingredient in creating an at-home, comfy oasis. My overall vision utilized an upscale minimalist aesthetic with dark, earthy tones, both of which provoke a sense of calm.
Full Mockups
The photos and product design illustrate a very cozy and posh atmosphere. To create this feel, I used ample white space along with close-ups highlighting the beautiful, colourful teas and elegant tea-drinking utensils.
Photography & Design Highlights
Aim: Create branding indicative of an elegant high-end tea company with a simple and aesthetically pleasing shopping experience.
Challenges: Capturing customer attention, providing them with ample information about a line of products, and inspiring them to purchase.
Highlights: Completing a wide array of elements, including branding design, product and lifestyle photography, and storefront design.